A great about us page is an effective way for establishing trust, credibility, and show a genuine interest in the reader. That’s why our blog is all about ‘How to write a great about us page for a website.’ For this purpose, keep reading!
Do you want to optimize your website/blog for great content or know how to write great content in SEO? You are just at the right place. You need to collect all the necessary information, write about it and then make an attractive design for your web page. This whole process can seem overwhelming, but you don’t have to worry because we are here to help you. Here we will provide you with some important steps which will give you an overview of why it is important to have good content on your web page and how to do that.
1. About us Page Should be About the Reader:
We all love to talk about ourselves, but the truth is that most people are more invested in their own stories than ours. Showing empathy through your writing allows your visitors to see themselves in you, and when they see themselves in you, they feel a connection.
2. Use Visuals to Capture Attention:
The power of images cannot be denied. In fact, research has shown that when we read text with images, we retain 65% of the information with images! That’s compared to only 10% if we just read the text alone.
3. Create a Story:
People love stories because they give our lives meaning, but most importantly, they help us feel a connection with one another. So don’t just write about how you started your business and how successful it’s become– create a story around it!
4. Speak with Personality:
Your writing should have character — something that makes your voice stand out and leave an impression on your audience. Adding humor or wit can make it even stronger; however, this doesn’t mean you should go overboard or use inappropriate language.
5. Use Language that Attracts the Right Customers:
The topmost factor that determines the success of an About Us page is the language you use to describe your company, and what you write about it.
If your website sells luxury products or services, you’d want to use language that attracts affluent customers. And if you offer products or services aimed at a younger demographic, you’d want to use language that’s more fun, edgy and modern.
6. Don’t Focus on the Company’s History Much:
The main purpose of an About Us page is to tell potential customers who you are and why they should do business with you – not to tell them how long you’ve been in business or how many awards you’ve won (that comes later in your company timeline or awards section).
7. Add a Personal Touch:
The first step to creating an effective “About Us” page is to add some personal touches. A potential client needs to know there are real people behind the business, and adding a photo is the best way to achieve that. You can also add a short bio of each employee as well as other interesting information about them. Consider adding social media links so visitors can find out more about your company or staff members.
8. Explain What You Do:
On your “About Us” page, make sure you explain what you do clearly and concisely. Provide a brief history of your business as well as what unique skills or knowledge your company provides. Make sure it’s clear how you can solve the problem of potential clients, whether it’s providing some type of product or service.
9. Be Authentic and Transparent:
The about us page is an opportunity for a brand to connect with its audience on a more personal level. This should be reflected in the tone of voice used, as well as the language.
Rather than having your copywriter write an essay about why your company is so great, consider asking your employees to introduce themselves instead. A few sentences from the founder or CEO can help establish a more personal connection with your visitors, but don’t stop there!
You can also have team members share what they love about working at the company or offer a behind-the-scenes look at some of the projects they are involved with.
10. Include a Call-to-Action (CTA):
The main objective of an “About Us” page is to convince visitors that your company can be trusted. The second objective is to add a call-to-action (CTA) at the end of the page. A CTA is an invitation for the visitor to take action.
11. Ask for Feedback from Your Community of Customers:
It’s difficult to write about yourself without sounding like you’re bragging—especially when the subject is your own company. That’s why asking others for feedback and guidance can be so important before you put pen to paper, or fingers to keyboard in this case. Ask your customers why they decided to buy from you, what they think makes your business different than others, and even ask them what they would say is your company’s mission statement.
Your customer base should be the best focus group possible when writing an “About Us” page. They are the people who are going to read it, after all—and if you do a good job, they will help spread the word about it, too.
12. Update Your “About Us” Page Regularly:
People want to know that they’re dealing with a company committed to keeping them in the loop.
By updating your “About Us” page regularly, you’re telling people you’re serious about what you do and that you’re actively involved in your business.
You might even consider adding a piece of news, blog, or events section to your site that further enhances the image of your business being up-to-date and one step ahead of the rest.
Now that you have learned how to write the perfect About Page, it is time to put your words into action. If you have decided to design a website to promote your business, then it’s important to remember that many people will judge your company from the way you present yourself. You’re About Page holds this power, so make sure that your content is clear and well written. Utilize the suggestions above and create an amazing About Page for your website today.
Emily is the author of the Perfect essay writing service. She loves sharing her experience and knowledge about writing services. You will find her work highly professional to stay on the right track for website maintenance.