The design of a website is directly going to affect how a user perceives your brand or product. The better the design, the more chances of conversions or the user continuing to browse the content of your website.
There are many ways through which a bad design can impact the usability of your website. Some of these are:
- Slow loading of your website.
- Difficulty in navigating through the website.
- Incompatibility with the user’s devices.
The user experience is one of the most important factors and should be paid attention to. Although, that’s not always the case.
7 Examples of Bad Website Design:
1. No Mobile Responsiveness:
A decade ago this might not have been an issue. But with more than 40% of people using smartphones to browse the internet this can be a very big issue if your website is not optimized for mobile users.
2. Using too many external libraries or fonts:
The usage of too many libraries and fonts generally leads to the size of the rendered page increasing. Now someone with a high speed internet might not notice the page size issue, but for someone on a slow internet the problem will amplify. Slow loading pages lead to a high bounce rate. Any page that takes more than 3 seconds to load is an example of bad design.
3. Bad Color Scheme:
Using the correct color scheme for your webpage elements is very necessary. Using the wrong color scheme might make your content difficult to read and also be a sore to the user’s eyes.
4. Missing links or wrong navigational structure:
Many websites either forget to link to different sections of their website or choose the wrong navigational structure. This can make finding what a visitor is looking for difficult. Also, improper navigational links can make it impossible to navigate a website.
5. Inconsistent Styles:
Using styles that match with other elements of your website is important. Failing to do so will make your website not pleasing on the eyes and look out of date. Some examples of using inconsistent styles could be using wrong font sizes and colors.
6. Auto-Loading audio or video:
This is 2020 and you should avoid using any video or audio element that plays automatically without the user action. Auto-playing audio or videos can be very annoying to the user and lead to a bad user experience.
7. Out of date Website Design:
It is necessary to stay up to date with the current UI/UX trends and implement them in your website. Failing to do so will lead to a negative impression of your brand and website.
In The End
If the user experience is bad then it is obviously going to lead to poor conversions and results. This is not what anyone would want. That’s why it is important to avoid web design mistakes and follow the guidelines.