Discounts are amazing, and customers adore them!
They encourage customers to spend more and boost loyalty. This is why eCommerce stores around the web try implementing attractive discounts on their product ranges consistently.
Discounted items attract more customers since buyers don’t entirely see a discounted deal as an expense. Instead, they think in terms of having ‘gained a good deal’; they feel they’ve got lucky for having saved a few extra bucks.
Well-implemented discounts attract customers, improve customer satisfaction, improve brand image, and increase sales. With so much going for them, there really isn’t any reason why your average eCommerce store should shy away from implementing discounts.
In fact, one could argue that discounts have become necessary for running a successful eCommerce store.
In this article, we’ll discuss what are dynamic/conditional discounts and how to implement them in your woocommerce store. We’ll have an in-depth look into three of the most popular dynamic discount plugins available and try to pick the best for your eCommerce store.
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What are Conditional Discounts?
Discounts come in all shapes and sizes. From a flat percentage discount on specific categories and products to quantity and order total-based discounts, you can do a lot with them. These are what we refer to as conditional discounts; an example would be:
‘15% off on buying 3 items’
Or
‘$10 off on an order value of $100 or above.’
Conditional discounts can minimize risk for stores and increase customer satisfaction. They can be used in a number of ways, like giving away special offers for onboarding new customers or offering special discounts on ‘frequently bought together items for retaining older customers.
As the name suggests, conditional discounts can depend on a wide range of conditions, which, once fulfilled, make a certain predetermined discount available. To make dynamic discounts available on your woocommerce store, you’ll need to install dynamic discount plugins on your website, preferably with features like:
- Multiple discounts conditions
- Easy and smooth UI
- Limitless discount rules applied at once
- Visible crossed out price
Let us now explore some plugins that offer these as well as how to install and use them.
Top # conditional discount plugins
Discount Rules for WooCommerce
The first entry on our list is Discount Rules for WooCommerce – PRO from flycart. The plugin comes in with various discount options, everything from displaying ‘regular’ and ‘discounted’ prices for a given product to setting up advanced discount conditions for a wide range of products.
When working with a simple product category, the plugin has options like:
- Specific discount on a single product
- Fixed price discount for particular products
- Single product bulk discount
Advanced discount rules are implemented within the plugin on a product level, meaning they mainly apply on a quantity basis. Storewide fixed discounts are also configurable at a flat price or percentage discount, like:
Buy any 4 items at $50
Or
20% off on any two items purchased together
The plugin also allows you to create discount coupons. These can be created within the plugin as well as via woocommerce.
Source: WordPress
The plugin is available in a free as well as a pro version; the pro version costs $59/year as per flycart’s website. You can download the plugin directly from WordPress’s plugin store or from flycart’s website.
Tiered Pricing Table for WooCommerce
The next plugin on the list is an excellent option for wholesale buyers. Tiered pricing for WooCommerce is a product quantity-based conditional discount plugin that allows stores to incentivize and reward consumers for buying in high quantities.
Discounts can either be a flat amount on the total order value or a percentage deduction, available for specific products and wider categories. The plugin even allows for role-based discounts, which means you can offer different discounts to different types of users. For instance, a regular customer can be offered a flat discount on the product of their choice, while a wholesaler might enjoy a percentage discount for buying the same product in larger quantities.
The biggest highlight of this plugin is the tiered pricing table it features on the product page.
Source: WooCommerce
The table clearly indicates the discounts available for various quantity sets and incentivizes the buyer to purchase higher quantities to avail greater discounts. In addition, the table is customizable to fit better with your site’s theme and style. Everything, including its placement, price display type, look and feel, rows and columns, titles, etc., is editable based on the user’s need and preference. It’s a great way of showcasing the available discounts on your sites. It ensures that the users know how the discounts scale with growing quantities which allows them to pick the best deal suited for them.
On top of that, the plugin also offers some more basic features like setting up minimum order quantity for products, as well as universal price rules regardless of where the user makes the purchase.
On the customer end of things, the plugin offers a 30-day money-back guarantee. WooCommerce reviews suggest that the team behind the plugin provides excellent support when needed.
With around 39 reviews and an average rating of 4.9/5 stars on WooCommerce, you can download the Tiered Pricing Table for WooCommerce plugin from the WooCommerce product store at an annual cost of $79.
Dynamic Pricing With Discount Rules for WooCommerce
The next plugin on our list is one of the most flexible ones in terms of setting discount rules. Dynamic Pricing With Discount Rules for WooCommerce is much more condition-oriented, meaning there is a lot you can do with it to set up discounts.
As discussed above, the plugin can be used to set up flat or percentage-based discounts for various products, order values, bulk orders, etc. But it can also be used to do a lot more than that.
The free version offers additional features like scheduled discounts, including or excluding specific products from global discount rules, cart-criteria-based discounts, restricted discount rules for specific users, custom offer texts on product pages, etc.
The PRO version of the plugin offers a ton of more features like letting users choose select products as gifts, role-based discounts, payment method-based discounts, quantity-based discounts, etc. The plugin also allows for weekend discounts, setting up usage limits for specific user types, and buy one get one free offer.
Source: WordPress
All things considered, Dynamic Pricing With Discount Rules for WooCommerce by acowebs is one of the most flexible and capable conditional discount plugins available. Priced at $59 for a single site lifetime license, it is also one of the cheaper options mentioned here. You can download the plugin from the WordPress plugin store or get it from acowebs’s website.
How to Set up Conditional Discounts for your WooCommerce Store
Setting up conditional discounts is much easier than it may sound.
Step 1: The first step is to choose a plugin of your choice. The ones above are solid choices, but you can opt for anything you like. Check out the WordPress and wooCommerce plugin stores for more options.
Step 2: Come up with effective discount rules and strategies that complement your business strategy as a whole.
Step 3: Finally, head over to your site’s backend either under the WooCommerce or product menu (Depending upon your plugin) and set up your discount rules based on the available options.
Conclusion: Which WooCommerce conditional Plugin Should you Opt for
There are a ton of plugin options available for ecommerce development companies to pick and choose from when it comes to setting up conditional discounts for WooCommerce stores. As far as picking the best one for your eCommerce store is concerned, you could choose either of the ones mentioned above, depending on your needs.
If you wish to opt for the plugin with the most reviews and ratings, go for Discount Rules for WooCommerce. If you prefer a cheaper alternative loaded with the highest amount of features, then Dynamic Pricing With Discount Rules for WooCommerce should be your pick. And if you prefer a reliable discount plugin with solid customer support, then Tiered Pricing Table for WooCommerce will be the best option for you.
Regardless of what plugin you choose to implement conditional discounts on your WooCommerce store, opting for these will certainly make your store more engaging and attract considerably higher sales.
If you find this post entertaining or informative, share your experience below in the comments.